Awwwards

Why Awareness?


 

Why Awareness?

We live in a culture that is saturated with messages. At any given moment, someone is trying to sell me laundry detergent, a new car, or some medicine that sounds like it could apparently kill me. 

Then you add social media into the mix… It all makes my head spin.

So with so many messages being thrown at us every single day, why do we place such a focus on awareness? Because evil is allowed to live in the shadows of ignorance. 

Here is the fact: 

Awareness alone changes nothing, but nothing can change without awareness. 

We as a community, culture, and society cannot respond to an issue that we don’t know exists. The old adage “ignorance is bliss” exists because we inherently know that on some level, knowledge equals accountability. 

For instance. We’ve presented to thousands of doctors, many of whom have stated that they had experience with patients where they knew something was wrong, but didn’t know what. Then after learning about the reality of trafficking in the U.S., what the signs are, and what questions to ask, they realized that those patients were most likely victims of trafficking.

Someone like a doctor can’t help a victim of a crime that she don’t know even exists.

There was recently a story online about an Uber driver in California who helped to save a teen girl who was being trafficked. He was educated on the signs and had the boldness to take action when he was driving a few young ladies and he realized that the older ones were trafficking the young one. 

Knowledge equaled accountability and that accountability moved him to take action. That action saved this young girl’s life.

So this January, let’s join together and raise our voices over the noise of our culture and create a culture where sexual exploitation is not tolerated and victims receive the resources they need to regain their lives.

Obviously we won’t fix it all this month, but imagine how far we can move the needle if we all take action.